My name’s Emilly and I’m a content writer for a digital marketing agency, based right in the heart of Sydney.
My job involves writing mostly, but also prospecting and relationship building with highly influential bloggers in a specific niche (travel, fashion, business). My keyword-optimised yet personable content contributes to higher organic rankings for the clients as well as increased engagement through channels such as Twitter and Facebook.
Optimised content exists both on-site (text on the webpage, meta-descriptions) and off-site (guest blogging). Quality content is the answer to driving traffic, engagement and conversion.
As Brian Clark puts it:
“If your content isn’t good enough to attract good, natural links, it doesn’t matter how well optimised it is.”